![]() If you have a good sender reputation, the email provider considers you a trustworthy sender and places your email in the recipient’s inbox. The good news is whether your marketing emails reach their destination isn’t random-it depends on your sender reputation. The email arrives in the recipient’s inbox.The email provider blocks the email or marks it as spam.The email bounces from the recipient’s email server.When you send an email, there are a few possible outcomes: After all, sending out emails alone doesn’t guarantee a smooth journey from the email server to the recipient’s inbox. Sender reputation and deliverabilityĮmail deliverability refers to your ability to get emails to your subscribers when using an email marketing service. Let’s examine how an unhealthy email list impacts your email marketing efforts in terms of deliverability, customer relationships, data, and costs. You’ll be able to reach their inboxes more effectively-and get your messages across when you need to most. Ultimately, it’s better to have a smaller list of more engaged subscribers. Instead, it’s hurting your email deliverability and email marketing efforts. But if a whopping 50% of the emails you send aren’t reaching anyone, that number isn’t doing you any good. ![]() But out of the emails you send, 30% are left unopened, and 20% always bounce. Let’s say you successfully build an email list with 10K subscribers. Keepin' it clean.- Paige Harris ApWhy is a healthy email list paramount? ![]() I just removed around 400 unengaged contacts from I'd rather have active contacts, than vanity subscribers. Don't be afraid to delete contacts from your email list.
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